Last Updated: November 2, 2026

Charcoal Clothing ("Charcoal," "we," "us," or "our") operates www.charcoal.com.pk, including its associated content, products, features, and services (collectively referred to as the "Services").

Our website is powered by Shopify, which provides the e-commerce platform through which we offer our products and services.

This Privacy Policy explains how we collect, use, process, store, and disclose your personal information when you visit our website, create an account, make a purchase, communicate with us, or otherwise interact with our Services.

We are committed to protecting your personal information and maintaining transparency regarding our data handling practices.

By accessing or using our website, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect or Process

When you visit or use our website, we may collect personal information necessary to provide our products and Services.

Depending on how you interact with our website, the categories of information we may collect include:

  • Contact Information: Your full name, email address, telephone number, billing address, and shipping address.
  • Payment Information: Payment method, payment confirmation, transaction details, and relevant billing information. Payment information may be processed by authorized third-party payment providers.
  • Account Information: Account credentials, preferences, account settings, and information associated with your customer profile.
  • Order and Transaction Information: Products purchased, items added to your shopping cart, order history, returns, exchanges, refunds, and transaction records.
  • Customer Communications: Information provided when contacting our customer support team, submitting inquiries, or requesting assistance.
  • Device Information: Browser type, device type, IP address, operating system, and other technical information associated with website access.
  • Website Usage Information: Pages visited, products viewed, browsing activity, interactions with website features, and other information about how visitors use our Services.

We collect and process personal information according to the purposes outlined in this Privacy Policy and applicable legal requirements.

2. Personal Information Sources

We may obtain personal information through several sources, including:

Information Provided Directly by You

We collect information when you create an account, place an order, subscribe to marketing communications, contact customer support, or otherwise provide information through our website.

Information Collected Automatically

Certain technical information may be collected automatically when you browse our website, including through cookies and similar technologies.

Information from Service Providers

We may receive information from service providers involved in payment processing, order fulfillment, shipping, website operations, and customer support.

Information from Business Partners

Where applicable, we may receive relevant information from authorized business partners or third-party platforms that support our Services.

3. How We Use Your Personal Information

We use personal information for legitimate business purposes associated with operating our online store, fulfilling customer orders, and improving our Services.

Order Processing and Fulfillment

We use your information to:

  • Process and confirm purchases.

  • Verify payment and transaction details.

  • Arrange product packaging, shipping, and delivery.

  • Provide order updates and tracking information.

  • Handle returns, exchanges, refunds, and order-related requests.

  • Fulfill our contractual obligations to customers.

Customer Support and Communication

We may use your contact details and order information to respond to inquiries, resolve complaints, provide customer assistance, and communicate important updates regarding your purchases.

Marketing and Promotional Communications

We may use your information to share updates regarding Charcoal Clothing's products, collections, promotional offers, seasonal sales, and other relevant announcements.

These communications may be delivered through email, SMS, or other appropriate electronic communication channels, subject to applicable consent and marketing requirements.

Customers may manage their communication preferences through available account settings, unsubscribe links, or by contacting us directly.

Website Performance and Improvement

We may analyze customer interactions and website activity to improve navigation, product presentation, shopping functionality, and the overall customer experience.

Security and Fraud Prevention

Personal information may be used to identify suspicious transactions, prevent unauthorized activities, protect customer accounts, and maintain the security of our website and Services.

Legal and Regulatory Compliance

We may process personal information where necessary to comply with applicable laws, regulatory requirements, legal proceedings, or enforceable requests from competent authorities.

4. How We Disclose Personal Information

Charcoal Clothing respects the confidentiality of customers' personal information.

We may share relevant information with authorized third parties when necessary to provide our Services, fulfill contractual obligations, or comply with applicable legal requirements.

Such parties may include:

  • Shopify: Our e-commerce platform provider, which supports the operation of our online store and related services.
  • Payment Service Providers: Third parties responsible for processing and verifying online payments.
  • Shipping and Logistics Partners: Delivery providers responsible for transporting and delivering customer orders.
  • Technology and Service Providers: Organizations supporting website hosting, technical operations, analytics, and customer service.
  • Marketing and Advertising Partners: Authorized partners involved in promotional communications, advertising services, and campaign measurement.
  • Professional and Legal Advisers: Authorized legal counsel and professional advisers where disclosure is reasonably necessary for legitimate business or legal purposes.
  • Regulatory and Legal Authorities: Where information must be disclosed under applicable laws, court orders, or lawful requests.

Personal information may also be disclosed where customers expressly authorize its sharing or where disclosure is necessary to protect lawful rights and interests.

We expect service providers handling personal information on our behalf to implement appropriate confidentiality and security measures.

5. Relationship with Shopify

Charcoal Clothing operates its online store using Shopify's e-commerce platform.

Shopify provides technological infrastructure supporting website operations, customer accounts, checkout, order management, and related e-commerce services.

When you access or use our website, certain personal information may be processed by Shopify to enable and improve these Services.

Shopify may process information relating to your interactions with our store and, where applicable, other merchants using Shopify's platform.

Some Shopify services may involve processing personal information through infrastructure or service providers located outside Pakistan.

For more information about Shopify's privacy practices, please review the Shopify Consumer Privacy Policy.

You may also visit the Shopify Privacy Portal to learn more about available privacy choices and rights relating to information processed by Shopify.

6. Cookies and Similar Technologies

Our website uses cookies and similar technologies to support website functionality and improve the shopping experience.

Cookies are small text files that may be stored on your device when you visit a website.

Depending on the technologies enabled on our store, cookies may be used to:

  • Remember customer preferences and account sessions.

  • Maintain shopping cart functionality.

  • Support checkout and website navigation.

  • Analyze website traffic and customer interactions.

  • Improve website functionality and performance.

  • Support advertising and marketing measurement.

  • Help protect the website against unauthorized activity.

You may be able to manage or disable certain cookies through your browser settings or privacy controls made available on our website.

Please note that disabling essential cookies may affect the operation of certain website features, including shopping carts and checkout functionality.

Where required by applicable law, we will obtain consent for non-essential cookies and similar tracking technologies.

7. Third-Party Websites and Links

Our website may contain links to websites, applications, or services operated by third parties.

These external platforms may maintain their own privacy policies, terms of service, and data handling procedures.

Charcoal Clothing does not control the privacy practices, security measures, or content of independently operated third-party websites.

We encourage customers to review the privacy policies of external websites before submitting personal information.

The inclusion of an external link does not necessarily imply endorsement of that website or its services.

8. Children's Data

Our website and Services are intended for customers who are legally permitted to make purchases under applicable laws.

We do not knowingly collect personal information from children in circumstances where such collection is prohibited by law.

If a parent or legal guardian believes that a child has provided personal information to us without appropriate authorization, they may contact us to request its review or deletion, subject to applicable legal requirements.

9. Security and Retention of Your Information

We recognize the importance of protecting customers' personal information.

We seek to maintain appropriate technical, organizational, and administrative safeguards designed to protect information against unauthorized access, misuse, alteration, disclosure, or loss.

However, no online system or method of electronic transmission can guarantee absolute security.

Customers are encouraged to maintain the confidentiality of their account credentials and avoid sharing sensitive information through unsecured communication channels.

Data Retention

We retain personal information for as long as reasonably necessary to:

  • Fulfill customer orders and associated transactions.

  • Maintain customer accounts and purchase records.

  • Respond to inquiries and provide customer support.

  • Process returns, exchanges, and refunds.

  • Comply with applicable legal and regulatory obligations.

  • Resolve disputes and enforce contractual agreements.

When information is no longer required for these purposes, we will handle it according to applicable legal requirements and our data retention practices.

10. Your Rights and Choices

Charcoal Clothing respects customers' privacy rights and recognizes the importance of allowing individuals to manage their personal information.

Depending on applicable laws and individual circumstances, you may have the following rights:

Right to Access

You may request information about the personal data we maintain concerning you.

Right to Correction

You may request corrections to personal information that is inaccurate or incomplete.

Right to Deletion

You may request the deletion of personal information where permitted by applicable law and subject to legitimate retention requirements.

Right to Object

You may object to certain processing activities where applicable law provides such a right.

Right to Data Portability

Where applicable, you may request a copy of your personal information in an available, appropriate format.

Marketing Communication Preferences

You may opt out of promotional communications through available unsubscribe mechanisms, customer account settings, or by contacting Charcoal Clothing.

Even after unsubscribing from promotional communications, you may continue to receive transactional messages concerning orders, payments, deliveries, or other necessary customer service matters.

To submit a privacy-related request, please contact us using the details provided at the end of this Privacy Policy.

We may request reasonable verification of your identity before processing requests involving personal information.

11. Complaints

If you have concerns about how Charcoal Clothing collects, uses, processes, or protects your personal information, you may contact our customer support team.

We will review privacy-related inquiries and complaints and respond as appropriate under applicable laws.

Where available under applicable law, customers may also exercise their rights through relevant regulatory or legal channels.

12. International Transfers

Charcoal Clothing operates an online store that may involve third-party technology providers, payment processors, and service providers located in countries outside Pakistan.

As a result, certain personal information may be transferred, stored, or processed internationally where necessary for the operation of our Services.

Such processing may be subject to the applicable data protection requirements of the relevant jurisdictions.

Where required by law, appropriate safeguards will be implemented for international transfers of personal information.

For customers in jurisdictions with specific cross-border data protection requirements, additional protections or transfer mechanisms may apply.

13. Changes to This Privacy Policy

Charcoal Clothing reserves the right to review and update this Privacy Policy periodically to reflect changes in our business operations, website functionality, technology, legal requirements, or data handling practices.

Any revised Privacy Policy will be published on our website, along with its updated revision date.

Where required by applicable law, we will provide appropriate notice of material changes.

Customers are encouraged to review this page periodically to remain informed about our privacy practices.

14. Contact Information

If you have any questions regarding this Privacy Policy, our privacy practices, or the personal information we maintain, please contact Charcoal Clothing.

Website: www.charcoal.com.pk

Online Customer Support
Email: onlinesales@charcoal.com.pk
Phone / WhatsApp: +92 323-7657519 / +92 345-4663833
Outlet / Store Customer Support
Email: customercare@charcoal.com.pk
Phone / WhatsApp: +92 311-6334445

We encourage customers to contact us regarding privacy-related concerns, requests for access to personal information, corrections, or other applicable data rights.